Face it, the only thing constant about the Web is change. Here’s a trend worth noting. According to a recent presentation by Compendium Blogware, the average search phrase is now four words in length. And what does that mean? It means everyday searchers from around the globe are getting more and more sophisticated with their searching methods. And it does not stop there.
Listen to this, today search inquiries based on eight words are now the fastest growing phrase count!
Eight words?
The long tail of search terms used to be a concept only Amazon and Ebay could appreciate. Now it is gradually becoming a common practice.
Deeper searching requires a deeper online strategy.
So how can your website cope?
Weekly content updates?
A new Content Management System?
I'd suggest a better way. A well organized and regular blog. This can help you deal with these issues by offering fresh, highly relevant content loaded up with high performing, short, medium and long tail keywords. It's a naturally organic way to answer these new demands of deeper searches.
Start a conversation today with Sean at Savvy Web Pro about your web development and online marketing needs. He'll have lots of answers. Promise.
Guest Blogger Paul Patzloff is a hybrid creative marketing professional offering blogging solutions for emerging businesses. Connect with him at patzloff@me.com
Free consultation available by contacting Patzloff@me.com or calling 612-799-8419
